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~person:"Bellman, Steven"
~person:"Silberer, Günter"
~person:"Sánchez-Tabernero, Alfonso"
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Search: subject_exact:"Medienkonsum"
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Media usage
13
Mediennutzung
13
Fernsehwerbung
7
Television advertising
7
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3
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Bellman, Steven
Silberer, Günter
Sánchez-Tabernero, Alfonso
Klingler, Walter
9
Gerhards, Maria
5
Varan, Duane
5
Wilbur, Kenneth C.
5
Beal, Virginia
4
Buraimo, Babatunde
4
Eimeren, Birgit van
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Feierabend, Sabine
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Döbler, Thomas
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Flavián Blanco, Carlos
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Forrest, David
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Frey, Bruno S.
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Gentzkow, Matthew Aaron
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Gerhard, Heinz
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Shin, Dong-Hee
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Strauch, Hans-Joachim
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Journal of advertising research
2
A research agenda for media economics
1
Breaking new ground in theory and practice
1
Electronic commerce : Grundlagen und Perspektiven
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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International journal of market research : JMRS ; the journal of the Market Research Society
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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JMM : the international journal on media management
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
13
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1
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
3
Consumer demand and audience behavior
Arrese, Angel
;
Medina, Mercedes
;
Sánchez-Tabernero, Alfonso
- In:
A research agenda for media economics
,
(pp. 59-76)
.
2019
Persistent link: https://www.econbiz.de/10012242710
Saved in:
4
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
5
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
6
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
7
A study on the impact of TV advertising contacts during dinner
Silberer, Günter
;
Steinmann, Sascha
;
Blohm, Inga
; …
- In:
Breaking new ground in theory and practice
,
(pp. 439-451)
.
2011
Persistent link: https://www.econbiz.de/10009380991
Saved in:
8
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
9
The residual impact of avoided television advertising
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10003962672
Saved in:
10
Using interactive program-loyalty banners to reduce TV ad avoidance : is it possible to give viewers a reason to stay tuned during commercial breaks?
Dix, Stephen Richard
;
Bellman, Steven
;
Haddad, Hanadi
; …
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 154-161
Persistent link: https://www.econbiz.de/10003991902
Saved in:
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