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type:"article"
~person:"Bhaduri, Gargi"
~person:"Chamakioti, Petros"
~subject:"Markenführung"
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Bhaduri, Gargi
Chamakioti, Petros
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Leading the creative process : the case of virtual product design
Chamakioti, Petros
;
Panteli, Niki
- In:
New technology, work and employment
32
(
2017
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10011958319
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To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
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