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~person:"Buck, Michael"
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Web 2.0 technologies
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Web 2.0-Technologien
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Dell Computer Corporation
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Buck, Michael
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Enterprise 2.0 - die digitale Revolution der Unternehmenskultur : warum Personalmanager jetzt gefordert sind
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
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ECONIS (ZBW)
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Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
2
Der mündige Dell-Kunde : Berater, Diplomat und Markenbotschafter ; die Umsetzung des Empfehlungsmarketing bei Dell
Buck, Michael
- In:
Retail Business : Perspektiven, Strategien, …
,
(pp. 297-313)
.
2013
Persistent link: https://www.econbiz.de/10009748406
Saved in:
3
Destination social business : exploring an organization's journey with social media, collaborative community and expressive individuality
Weinberg, Bruce D.
;
Ruyter, Ko de
;
Dellarocas, Chrysanthos
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 299-310
Persistent link: https://www.econbiz.de/10010242269
Saved in:
4
Social-Media-Praxis bei Dell : wie soziale Medien Kundenbeziehungen, Kommunikation, Kultur und Organisation verändern
Buck, Michael
- In:
Enterprise 2.0 - die digitale Revolution der …
,
(pp. 171-184)
.
2012
Persistent link: https://www.econbiz.de/10009533647
Saved in:
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