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type:"article"
~person:"Descotes, Raluca Mogos"
~subject:"Brand trust and loyalty transfer"
~subject:"Vertrauen"
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Brand trust and loyalty transfer
Vertrauen
Brand
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Descotes, Raluca Mogos
Konuk, Faruk Anıl
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The journal of brand management : an international journal
1
The journal of consumer marketing
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ECONIS (ZBW)
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The impact of consumer resistance to brand subsitution on brand relationship
Descotes, Raluca Mogos
;
Pauwels-Delassus, Veronique
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 34-42
Persistent link: https://www.econbiz.de/10010529996
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2
Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique
;
Descotes, Raluca Mogos
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
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