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~person:"Dubé, Jean-Pierre"
~subject:"Brand name"
~subject:"Wein"
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Dubé, Jean-Pierre
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Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
2
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
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