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type:"article"
~person:"Greenberg, Daria"
~person:"Hennigs, Nadine"
~subject:"Markenführung"
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Markenführung
Brand image
2
Brand management
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Consumer behaviour
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Gesellschaft
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Konsumentenverhalten
2
Luxury goods
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Luxusgüter
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Markenimage
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Brand extension
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Consumer personal motives
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Design extravagance
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Greenberg, Daria
Hennigs, Nadine
Turunen, Linda Lisa Maria
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Valette-Florence, Pierre
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Abo El Ezz, Moataz El Sayed Mohamed
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Journal of fashion marketing and management
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The journal of asset management
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ECONIS (ZBW)
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The role of brand prominence and extravagance of product design in luxury brand building : what drives consumers' preferences for loud versus quiet luxury?
Greenberg, Daria
;
Ehrensperger, Elena
; …
- In:
The journal of asset management
27
(
2020
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10012298773
Saved in:
2
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
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