//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Horstmann, Felix"
~person:"Leykin, Alex"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Point of purchase"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Ladengeschäft
4
Retail outlet
4
Consumer behaviour
3
Konsumentenverhalten
3
Online retailing
2
Online-Handel
2
Perception
2
Sales promotion
2
Verkaufsförderung
2
Visual perception
2
Visuelle Wahrnehmung
2
Wahrnehmung
2
eye tracking
2
Attitude toward the point of sale display
1
Business services
1
Display promotion
1
Einzelhandel
1
Handelsmarketing
1
In-store marketing
1
Ladengestaltung
1
Measurement
1
Messung
1
Point of sale marketing
1
Retail marketing
1
Retail trade
1
Salespeople
1
Scale development
1
Scale validation
1
Selling
1
Shopper marketing
1
Store design
1
Unternehmensdienstleistung
1
Verkauf
1
Verkaufspersonal
1
Virtual reality
1
Virtuelle Realität
1
buy level
1
eye level
1
in-store decision making
1
in-store shopping
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
3
German
1
Author
All
Horstmann, Felix
Leykin, Alex
Silberer, Günter
8
Gröppel-Klein, Andrea
5
Büttner, Oliver B.
3
Grant, David B.
3
Hui, Sam K.
3
Inman, J. Jeffrey
3
Schnedlitz, Peter
3
Zielke, Stephan
3
Beatty, Sharon E.
2
Behe, Bridget K.
2
Bradlow, Eric T.
2
Burke, Raymond R.
2
Chandon, Pierre
2
Diallo, Mbaye Fall
2
Dräger, Peter
2
Fernandez, R. Thomas
2
Fernie, John
2
Frey, Ulrich Dirk
2
Gazley, Aaron
2
Goodman, Joseph K.
2
Grünblatt, Martin
2
Hagtvedt, Henrik
2
Huang, Yanliu
2
Huddleston, Patricia
2
Hultén, Bertil
2
Hunt, Adam
2
Hutchinson, J. W.
2
Keuper, Frank
2
McLaren, Lachlan
2
Minahan, Stella
2
Nordfält, Jens
2
Olbrich, Rainer
2
Pantano, Eleonora
2
Runfola, Andrea
2
Suher, Jacob
2
Swoboda, Bernhard
2
Toporowski, Waldemar
2
Traindl, Arndt
2
more ...
less ...
Published in...
All
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
2
Measuring the shopper's attitude toward the point of sale display : scale development and validation
Horstmann, Felix
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 112-123
Persistent link: https://www.econbiz.de/10011697925
Saved in:
3
POS-Marketing-Verbesserung durch die Integration von Dienstleistern in die Hersteller-Handels-Zusammenarbeit am Beispiel von Display-Promotions
Horstmann, Felix
;
Lingenfelder, Michael
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 541-566)
.
2015
Persistent link: https://www.econbiz.de/10010532543
Saved in:
4
Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.
;
Leykin, Alex
-
2014
Persistent link: https://www.econbiz.de/10010424894
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->