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type:"article"
~person:"Ko, Eunju"
~person:"Pike, Steven"
~subject:"Australien"
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Australien
Brand image
26
Markenimage
26
Brand management
16
Markenführung
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Consumer behaviour
13
Destination management
13
Destinationsmanagement
13
Konsumentenverhalten
13
Tourism marketing
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Tourismusmarketing
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Designation of origin
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Markenartikel
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Beziehungsmarketing
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Fashion
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Destination branding
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Dubai
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Luxury goods
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Luxusgüter
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United Arab Emirates
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Vereinigte Arabische Emirate
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Werbewirkung
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destination image
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China
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Conspicuous consumption
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Customer equity
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Ko, Eunju
Pike, Steven
Phau, Ian
5
Bianchi, Constanza
3
Pappu, Ravi
3
Wang, Ying
3
Cheong, Edith
2
Khoo-Lattimore, Catheryn
2
Kotsi, Filareti
2
Loureiro, Sandra Maria Correia
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Mun Yee Lai
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Romaniuk, Jenni
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Roy, Rajat
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Alizadeh, Katayoon
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Bogomolova, Svetlana
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Bouzdine-Chameeva, Tatiana
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Brace-Govan, Jan
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Bradbury, Trish
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Cacho-Elizondo, Silvia
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of travel and tourism marketing
2
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven
;
Kotsi, Filareti
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
Saved in:
2
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
3
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
4
Antecedents of destination brand loyalty for a long-haul market : Australia's destination loyalty among Chilean travelers
Bianchi, Constanza
;
Pike, Steven
- In:
Journal of travel and tourism marketing
28
(
2011
)
7/8
,
pp. 736-750
Persistent link: https://www.econbiz.de/10009411369
Saved in:
5
Destination branding case study: tracking brand equity for an emerging destination between 2003 and 2007
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
34
(
2010
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10003968137
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