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type:"article"
~person:"Silberer, Günter"
~person:"Sánchez-Tabernero, Alfonso"
~subject:"Theorie"
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Silberer, Günter
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Marketingforschung und Electronic Commerce : die Interaktionsanalyse als innovativer Ansatz der Nutzungsforschung
Silberer, Günter
- In:
Electronic commerce : Grundlagen und Perspektiven
,
(pp. 169-184)
.
2000
Persistent link: https://www.econbiz.de/10001504721
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