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~person:"Simmons, Robert"
~person:"Strauch, Hans-Joachim"
~person:"Sánchez-Tabernero, Alfonso"
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Simmons, Robert
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55plus Marketing : Zukunftsmarkt Senioren
1
A research agenda for media economics
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
International journal of the economics of business
1
JMM : the international journal on media management
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ECONIS (ZBW)
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1
Consumer demand and audience behavior
Arrese, Angel
;
Medina, Mercedes
;
Sánchez-Tabernero, Alfonso
- In:
A research agenda for media economics
,
(pp. 59-76)
.
2019
Persistent link: https://www.econbiz.de/10012242710
Saved in:
2
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
3
Uncertainty of outcome or star quality? : television audience demand for English Premier League football
Buraimo, Babatunde
;
Simmons, Robert
- In:
International journal of the economics of business
22
(
2015
)
3
,
pp. 449-469
Persistent link: https://www.econbiz.de/10011522143
Saved in:
4
The evolution of viewers' concerns and perceptions of television content quality
Artero, Juan P.
;
Etayo, Cristina
;
Sánchez-Tabernero, …
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 205-223
Persistent link: https://www.econbiz.de/10011611227
Saved in:
5
"Und sie konsumieren doch...!" : die Alten von heute sind die Verbraucher von morgen
Strauch, Hans-Joachim
- In:
Best Practice Modelle im 55plus Marketing : bewährte …
,
(pp. 179-192)
.
2011
Persistent link: https://www.econbiz.de/10008669161
Saved in:
6
A tale of two audiences: spectators, television viewers and outcome uncertainty in Spanish football
Buraimo, Babatunde
;
Simmons, Robert
- In:
Journal of economics & business
61
(
2009
)
4
,
pp. 326-338
Persistent link: https://www.econbiz.de/10003878332
Saved in:
7
Das neue Mittelalter : die Zukunft einer werberelevanten Zielgruppe
Strauch, Hans-Joachim
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 159-178
Persistent link: https://www.econbiz.de/10003714837
Saved in:
8
Broadcaster and audience demand for premier league football
Forrest, David
;
Simmons, Robert
;
Buraimo, Babatunde
- In:
The economics of sport and the media
,
(pp. 93-105)
.
2006
Persistent link: https://www.econbiz.de/10003775913
Saved in:
9
New issues in attendance demand : the case of the English football league
Forrest, David
;
Simmons, Robert
- In:
Journal of sports economics
7
(
2006
)
3
,
pp. 247-266
Persistent link: https://www.econbiz.de/10003354004
Saved in:
10
Kritisch, vital und kaufkräftig : Best Ager vor dem Fernseher
Strauch, Hans-Joachim
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 265-280)
.
2006
Persistent link: https://www.econbiz.de/10003332571
Saved in:
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