//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~person:"Sreejesh, S."
~subject:"In-game advertising"
~subject:"Service quality"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
In-game advertising
Service quality
Brand image
14
Markenimage
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
11
Markenführung
11
Computerspiel
8
Video game
8
Advertising effects
7
Werbewirkung
7
Beziehungsmarketing
6
Brand
6
Internet marketing
6
Markenartikel
6
Online-Marketing
6
Relationship marketing
6
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Advergames
2
Advertising
2
Beschwerdemanagement
2
Brand equity
2
Brand hate
2
Brand memory
2
Cognition
2
Complaint management
2
Emotion
2
Experiment
2
Game theory
2
Kognition
2
Product Placement
2
Product placement
2
Spieltheorie
2
Werbung
2
Access platform
1
Adolescence
1
Advergame
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Sreejesh, S.
King, Ceridwyn
3
Prentice, Catherine
3
Wong, IpKin Anthony
3
Al-Hawari, Mohd Ahmad
2
Al-Hawary, Sulieman Ibraheem Shelash
2
Balaji, M. S.
2
Berenguer Contrí, Gloria
2
Cambra-Fierro, Jesús J.
2
Chahal, Hardeep
2
Diallo, Mbaye Fall
2
Dutta, Kamani
2
Dwivedi, Yogesh Kumar
2
Fang, Shyh-Rong
2
Fazli-Salehi, Reza
2
Fuentes-Blasco, María
2
Ghosh, Tathagata
2
Grégoire, Yany
2
Han, Heesup
2
He, Hongwei
2
Huerta-Álvarez, Rocío
2
Hyun, Sunghyup Sean
2
Iglesias, Oriol
2
Ishak, Asmai
2
Li, Yan
2
Liu, Chih-Hsing
2
Loureiro, Sandra Maria Correia
2
Markovic, Stefan
2
Mohd-Any, Amrul Asraf
2
Muhammad Sabbir Rahman
2
Naser Valaei
2
Nikhashemi, S. R.
2
Park, Jungkun
2
Paul, Justin
2
Rather, Raouf Ahmad
2
Ray, Arghya
2
Rizomyliotis, Ioannis
2
Saleem, Muhammad Abid
2
Seck, Anne Marianne
2
Sierra, Vicenta
2
more ...
less ...
Published in...
All
International journal of hospitality management
2
Journal of business research : JBR
2
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
3
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
4
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
5
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->