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type:"article"
~person:"Waters, Richard D."
~subject:"Ethnische Gruppe"
~subject:"Markenführung"
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Nonprofit organization
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Nonprofit-Organisation
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United States
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Öffentlichkeitsarbeit
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2006-2009
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Beziehungsmarketing
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Waters, Richard D.
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International review on public and non-profit marketing
1
Journal of nonprofit & public sector marketing
1
Public relations in the nonprofit sector : theory and practice
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A fractured glass ceiling in fundraising? : examining the careers of minority healthcare fundraisers using role theory
Tindall, Natalie T. J.
;
Waters, Richard D.
;
Kelly, …
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 3-18)
.
2015
Persistent link: https://www.econbiz.de/10010481125
Saved in:
2
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
3
Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.
;
Jones, Paul M.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
3
,
pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
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