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type:"article"
~person:"Zheleva, Elena"
~subject:"Soziale Beziehungen"
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Zheleva, Elena
Sun, Tianshu
5
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MIS quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Designing promotional incentives to embrace social sharing : evidence from field and online experiments
Sun, Tianshu
;
Viswanathan, Siva
;
Huang, Ni
;
Zheleva, Elena
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 789-820
Persistent link: https://www.econbiz.de/10012631383
Saved in:
2
Creating social contagion through firm-mediated message design : evidence from a randomized field experiment
Sun, Tianshu
;
Viswanathan, Siva
;
Zheleva, Elena
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 808-827
Persistent link: https://www.econbiz.de/10012505278
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