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type:"article"
~person:"Zielmann, Sarah"
~subject:"Social Marketing"
~type_genre:"Book section"
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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Chancen und Hindernisse internationaler Gesundheitskampagnen : die Anti-Rauchen-Kampagne "Help - für ein rauchfreies Leben" der EU
Zielmann, Sarah
- In:
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
,
(pp. 197-211)
.
2009
Persistent link: https://www.econbiz.de/10003824500
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