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~subject:"Advertising"
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Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making
Cheong, Hyuk Jun
;
Cheong, Yunjae
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 12-29
Persistent link: https://www.econbiz.de/10012533650
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2
Auf den Rangplatz kommt es an : Wirkung der Rangfolge von Produkten auf das Entscheidungsverhalten
Leesch, Carina
;
Herrmann, Andreas
;
Landwehr, Jan R.
- In:
Journal of business economics : JBE
80
(
2010
)
4
,
pp. 441-466
Persistent link: https://www.econbiz.de/10003956294
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