//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~subject:"Beziehungsmarketing"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentreue"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand
3
Brand image
3
Brand loyalty
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
Markenimage
3
Markentreue
3
Relationship marketing
2
brand loyalty
2
Advertising effects
1
Beer
1
Bier
1
Brauerei
1
Brewery
1
Confidence
1
Customer retention
1
Jugendliche
1
Kundenbindung
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social Web
1
Social web
1
Vertrauen
1
Werbewirkung
1
Youth
1
adolescents
1
attachment style
1
attachment theory
1
attitude
1
beer
1
brand attachment
1
brand attachment predisposition
1
brand trust
1
consumer behavior
1
consumer identity
1
online brand endorsements
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Conference paper
Article in journal
435
Aufsatz in Zeitschrift
435
Aufsatz im Buch
17
Book section
17
Konferenzbeitrag
2
Interview
1
more ...
less ...
Language
All
English
2
Author
All
Bidmon, Sonja
1
Sudzina, František
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Scientific Annals of Economics and Business
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
2
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->