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type:"article"
~subject:"Brand equity"
~subject:"Bundling strategy"
~subject:"Innovation diffusion"
~type_genre:"Conference paper"
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Brand equity
Bundling strategy
Innovation diffusion
Mobile phone
13
Mobiltelefon
13
Mobile communications
7
Mobilkommunikation
7
Consumer behaviour
5
Konsumentenverhalten
5
Electronic money
2
Elektronisches Geld
2
Information technology
2
Informationstechnik
2
Lieferkette
2
Mobile Business
2
Mobile business
2
Mobile phones
2
Supply chain
2
Begrenzte Rationalität
1
Beschaffung
1
Bildungsniveau
1
Bounded rationality
1
Brand image
1
Brand management
1
Brand personality
1
China
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Conjoint analysis
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Conjoint-Analyse
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Consumer satisfaction
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Customer satisfaction
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Data granularity
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Data security
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Diffusion modeling
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127
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English
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Annafari, Mohammad Tsani
1
Günther, Christian
1
Pessier, René
1
Shyle, Irma
1
Stopka, Ulrike
1
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
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ECONIS (ZBW)
3
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The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
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2
Mobility-as-a-Service (MaaS) : intermodal mobility bundling and packages in urban areas
Stopka, Ulrike
;
Pessier, René
;
Günther, Christian
- In:
Proceedings of the IWEMB 2019 : Third International …
,
(pp. 335-366)
.
2020
Persistent link: https://www.econbiz.de/10012521575
Saved in:
3
Multiple subscriptions of mobile telephony : explaining the diffusion pattern using sampling data
Annafari, Mohammad Tsani
- In:
Telecommunications policy : the international journal …
37
(
2013
)
10
,
pp. 930-939
Persistent link: https://www.econbiz.de/10010353749
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