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type:"article"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Relationship marketing"
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Konsumentenverhalten
Markenimage
Relationship marketing
Nonprofit marketing
599
Nonprofit-Marketing
596
Nonprofit organization
203
Nonprofit-Organisation
203
Fundraising
162
Marketing management
88
Marketingmanagement
88
Higher education institution
83
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83
Brand management
73
Markenführung
73
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70
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70
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Deutschland
64
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64
Consumer behaviour
63
Beziehungsmarketing
46
Internet marketing
37
Online-Marketing
37
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34
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33
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32
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Altruism
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Altruismus
28
Nonprofit management
27
Nonprofit-Management
27
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nonprofit marketing
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Helmig, Bernd
5
Bae, Mikyeung
2
Boenigk, Silke
2
Bublitz, Melissa G.
2
Casidy, Riza
2
Cervellon, Marie-Cécile
2
Choi, Jungsil
2
Downing, Steve
2
Escalas, Jennifer Edson
2
Irmak, Caglar
2
Laidler-Kylander, Nathalie
2
Li, Yexin Jessica
2
Money, Arthur H.
2
Money, Kevin
2
Peracchio, Laura A.
2
Sargeant, Adrian
2
Singh, Surendra N.
2
Waters, Richard D.
2
Acebrón, Laurentino Bello
1
Adomaviciute, Karina
1
Andrlic, Berislav
1
Ayer, Steven
1
Ayoubi, Rami M.
1
Azizi, Kathryn
1
Babin, Barry J.
1
Bakini, Fatma
1
Becker, Annika
1
Besana, Angela
1
Bhattacharya, Subhajit
1
Bigné Alcañiz, J. Enrique
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Bolat, Elvira
1
Boonlert Watjatrakul
1
Bortree, Denise Sevick
1
Bosch, Ise
1
Bourgeon-Renault, Dominique
1
Bowden, Jana
1
Brown, Allison D.
1
Bruhn, Manfred
1
Budic, Hrvoje
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International review on public and non-profit marketing
12
International journal of nonprofit and voluntary sector marketing
8
Journal of nonprofit & public sector marketing
8
Journal of marketing for higher education
6
International journal of nonprofit & voluntary sector marketing
4
Journal of business research : JBR
4
Nonprofit management & leadership
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of philanthropy and marketing
3
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
3
Nonprofit and voluntary sector quarterly
3
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
Psychology & marketing
2
The journal of brand management : an international journal
2
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
2
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Australasian marketing journal
1
Contemporary research in e-branding
1
Cultural studies and anti-consumerism : a critical encounter
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Green advertising and the reluctant consumer
1
Handbook of research on effective marketing in contemporary globalism
1
Handbuch Spendenwesen : bessere Organisation, Transparenz, Kontrolle, Wirtschaftlichkeit und Wirksamkeit von Spendenwerken
1
Health care management review : HCM review
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
International journal of Islamic and Middle Eastern finance and management
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing management : MM
1
Journal of marketing research
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81
Nonprofit brands and brand management
Laidler-Kylander, Nathalie
- In:
Human resource management in the nonprofit sector : …
,
(pp. 160-177)
.
2012
Persistent link: https://www.econbiz.de/10009748896
Saved in:
82
Extending the theory of metaphor in marketing : the case of the art gallery
Rentschler, Ruth
;
Jogulu, Uma
;
Kershaw, Anne
;
Osborne, …
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1464-1485
Persistent link: https://www.econbiz.de/10009701997
Saved in:
83
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
84
Choice of cause in cause-related marketing
Robinson, Stefanie Rosen
;
Irmak, Caglar
;
Jayachandran, …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 126-139
Persistent link: https://www.econbiz.de/10009782925
Saved in:
85
Charitable giving and cognitive ability
James, Russell N.
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 70-83
Persistent link: https://www.econbiz.de/10009670533
Saved in:
86
Consuming the campesino : fair trade marketing between recognition and romantic commodification
Zick Varul, Matthias
- In:
Cultural studies and anti-consumerism : a critical encounter
,
(pp. 136-161)
.
2011
Persistent link: https://www.econbiz.de/10009233479
Saved in:
87
Students, patients, citizens, and believers as “customers” : a cross-national exploratory study
Hutton, James G.
;
Leung, Vivienne
;
Mak, Angela K. Y.
; …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 41-70
Persistent link: https://www.econbiz.de/10008988051
Saved in:
88
Warum spenden?: Einblick in die Sicht der Spenderinnen und Spender : Spendenmotivation, Hemmnisse und deren Überwindung - und Folgerungen für die Spendenwerbung
Bosch, Ise
- In:
Handbuch Spendenwesen : bessere Organisation, …
,
(pp. 115-125)
.
2011
Persistent link: https://www.econbiz.de/10008807493
Saved in:
89
Marketing issues : who is the customer?
Huizenga, Chris
-
2011
Persistent link: https://www.econbiz.de/10008809238
Saved in:
90
Constituent relationship management
Wright, Steve
- In:
Nonprofit management 101 : a complete and practical …
,
(pp. 273-285)
.
2011
Persistent link: https://www.econbiz.de/10009127377
Saved in:
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