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~subject:"Konsumentenverhalten"
~type_genre:"Conference paper"
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Konsumentenverhalten
Mobile phone
11
Mobiltelefon
11
Mobile communications
7
Mobilkommunikation
7
Consumer behaviour
4
Information technology
2
Informationstechnik
2
Lieferkette
2
Mobile phones
2
Supply chain
2
Begrenzte Rationalität
1
Beschaffung
1
Bildungsniveau
1
Bounded rationality
1
Brand equity
1
Brand image
1
Brand management
1
Brand personality
1
Bundling strategy
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer satisfaction
1
Customer satisfaction
1
Data granularity
1
Demand
1
Diffusion modeling
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EU countries
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EU-Staaten
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Econometric models
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Educational achievement
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Estimation
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Estimation theory
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Indien
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Conference paper
Konferenzbeitrag
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500
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500
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24
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24
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English
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Garín-Muñoz, Teresa
1
Gijón, Covadonga
1
López-Zorzano, Rafael
1
Matta, Meetu
1
Pérez Amaral, Teodosio
1
Shyle, Irma
1
Srivastava, Arpita
1
Voropanova, Ekaterina
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
2
Conceptualizing smart shopping with a smartphone : implications of the use of mobile devices for shopping productivity and value
Voropanova, Ekaterina
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 529-550
Persistent link: https://www.econbiz.de/10011534172
Saved in:
3
Social reference group influence on mobile phone purchasing behaviour : a study of rural consumer
Srivastava, Arpita
;
Matta, Meetu
- In:
Reinventing management strategies : the design for …
,
(pp. 21-32)
.
2014
Persistent link: https://www.econbiz.de/10010436677
Saved in:
4
Satisfaction of individual mobile phone users in Spain
Gijón, Covadonga
;
Garín-Muñoz, Teresa
;
Pérez …
- In:
Telecommunications policy : the international journal …
37
(
2013
)
10
,
pp. 940-954
Persistent link: https://www.econbiz.de/10010353748
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