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~subject:"Relationship marketing"
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Relationship marketing
Lieferantenmanagement
2,234
Supplier relationship management
2,234
Theorie
451
Theory
451
Lieferkette
393
Supply chain
393
Deutschland
380
Germany
380
Business network
260
Unternehmensnetzwerk
260
Beziehungsmarketing
223
E-commerce
223
Electronic Commerce
223
Automotive industry
152
Kfz-Industrie
152
Inter-firm cooperation
147
Unternehmenskooperation
147
Beschaffung
122
Procurement
122
Outsourcing
107
USA
102
United States
102
Betriebliche Wertschöpfung
93
Value creation
93
KMU
90
SME
90
Innovation management
88
Innovationsmanagement
88
B-to-B-Marketing
83
Business-to-business marketing
83
Confidence
78
Vertrauen
78
Ernährungsindustrie
75
Food industry
75
Multinationales Unternehmen
71
Transnational corporation
71
Innovation
70
Automobilzulieferindustrie
68
Automotive supplier industry
68
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17
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1,382
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1,382
Aufsatz im Buch
223
Conference paper
14
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14
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11
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11
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Elektronischer Datenträger
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German
125
English
98
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Ahlert, Dieter
6
Günter, Bernd
4
Backhaus, Klaus
3
Hennig-Thurau, Thorsten
3
Ratten, Vanessa
3
Reiß, Michael
3
Riehm, Ulrich
3
Zentes, Joachim
3
Bialek, Axel
2
Bobiatynski, Eduard
2
Borchert, Stefan
2
Decker, Alexander
2
Diller, Hermann
2
Eggert, Andreas
2
Gassmann, Oliver
2
Gerlach, Sabine
2
Graça, Sandra S.
2
Hamilton, Dennis C.
2
Helm, Sabrina
2
Heusler, Klaus Felix
2
Hippner, Hajo
2
Koch, Matthias
2
Lambert, Douglas M.
2
Le Dung
2
Lingenfelder, Michael
2
Link, Jörg
2
Mallad, Heike
2
Meinig, Wolfgang
2
Nguyen Tuyet-Mai
2
Pepels, Werner
2
Piller, Frank T.
2
Quach, Sara
2
Spiller, Achim
2
Stölzle, Wolfgang
2
Swoboda, Bernhard
2
Sydow, Jörg
2
Wangenheim, Florian von
2
Weinmann, Markus
2
Wilde, Klaus D.
2
Wocken, Christian
2
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Interaktionen im Dienstleistungsbereich
7
Handbook of relationship marketing
6
Relationship Marketing : Standortbestimmung und Perspektiven ; mit 13 Tabellen
4
eCRM - Electronic Customer Relationship Management : Management der Kundenbeziehungen im Internet-Zeitalter
4
Developing digital marketing : relationship perspectives
3
Electronic Services
3
Kundenbeziehungen im Dienstleistungsbereich
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Business networking : shaping enterprise relationships on the Internet
2
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
2
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
2
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
2
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
2
Neue Aspekte des Dienstleistungsmarketing : Konzepte für Forschung und Praxis ; [aus den Beiträgen zum 7. Workshop Dienstleistungsmarketing in Bayreuth ... 1999]
2
Relational and functional integration
2
The definitive handbook of business continuity management
2
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Vertikales Marketing und Markenführung im Zeichen von Category-Management
2
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
2
Wirtschafts- und Finanzpolitik nach ordoliberalen Prinzipien : ausgewählte Beiträge zur theoretischen Fundierung und praktischen Umsetzung
2
Advances in electronic marketing
1
Advancing knowledge and the knowledge economy
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Beiträge zum wertorientierten Kundenbeziehungsmanagement
1
Business and finance : performance and management
1
Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
1
Business models for strategic innovation : cross-functional perspectives
1
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Channel strategies and marketing mix in a connected world
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
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ECONIS (ZBW)
223
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1
Interorganizational enablers of mass customization : a literature review
Sandrin, Enrico
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 85-100)
.
2023
Persistent link: https://www.econbiz.de/10014321992
Saved in:
2
De-commoditization in B2B markets : a communication perspective
Geigenmüller, Anja
;
Kuhn, Elisabeth
- In:
Commodity Marketing : Strategies, Concepts, and Cases
,
(pp. 413-425)
.
2022
Persistent link: https://www.econbiz.de/10013272040
Saved in:
3
Digital platforms' internationalisation and its disruptive impact on international business
Witek-Hajduk, Marzanna Katarzyna
- In:
Disruptive platforms : markets, ecosystems, and monopolists
,
(pp. 56-77)
.
2021
Persistent link: https://www.econbiz.de/10014495842
Saved in:
4
Co-creating e-commerce last-mile logistics with consumers : a conceptual framework and future research agenda
Wang, Xueqin
;
Yuen, Kum Fai
;
Wong, Yiik Diew
;
Li, Kevin …
- In:
Key challenges and opportunities for quality, …
,
(pp. 177-202)
.
2021
Persistent link: https://www.econbiz.de/10012506170
Saved in:
5
Trust and belonging in individual and organizational relationships
Allen, Kelly-Ann
;
Svendsen, Gert Tinggaard
;
Syed Marwan …
- In:
Strategic corporate communication in the digital age
,
(pp. 19-31)
.
2021
Persistent link: https://www.econbiz.de/10012491026
Saved in:
6
B-to-B sales approaches
Gomez Macfarland, Hector
- In:
International business development : a concise textbook …
,
(pp. 177-195)
.
2021
Persistent link: https://www.econbiz.de/10012606634
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7
Customer-company relationships : the key dimensions and leveraging social media to build relationships
Balkan, Nilay
- In:
New perspectives on critical marketing and consumer society
,
(pp. 39-51)
.
2021
Persistent link: https://www.econbiz.de/10012497101
Saved in:
8
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
9
Digital sport marketing
Ratten, Vanessa
;
Thompson, Ashleigh-Jane
- In:
Developing digital marketing : relationship perspectives
,
(pp. 75-86)
.
2021
Persistent link: https://www.econbiz.de/10012585821
Saved in:
10
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
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