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type:"book"
type_genre:"Fallstudie"
~isPartOf:"Contributions to management science"
~subject:"Markenführung"
~subject:"Multinationales Unternehmen"
~type_genre:"Case study"
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The communicating company : towards an alternative theory of corporate communication ; with 18 tables
Hübner, Hartmut
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2007
Persistent link: https://www.econbiz.de/10003400486
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Intellectual property management : the role of technology-brands in the appropriation of technological innovation ; with 22 tables
Jennewein, Klaus
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2005
Persistent link: https://www.econbiz.de/10002063045
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