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Kulturmarketing : Grundlagen - Konzepte - Instrumente
Pöllmann, Lorenz
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2018
Der Kulturbetrieb -- Marketinganalyse -- Strategien des Kulturmarketings -- Marketing-Mix -- Controlling und Evaluation -- Praktische Implementierung des Marketingkonzeptes - Die Kulturmarketing-Canvas.
Persistent link: https://www.econbiz.de/10014021181
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Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette
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2014
Persistent link: https://www.econbiz.de/10010520470
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