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type:"book"
~isPartOf:"GlobalFood Discussion Papers"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~subject:"Markenimage"
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Methode der partiellen kleinsten Quadrate
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GlobalFood Discussion Papers
Schriftenreihe Studien zum Konsumentenverhalten
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Brand Confusion und der Verfall des Markenwerts : e. empirische Untersuchung unter Verwendung des PLS-Verfahrens
Kocyigit, Orhan
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2012
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1. Aufl.
Persistent link: https://www.econbiz.de/10013435842
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