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Kulturmarketing : Grundlagen - Konzepte - Instrumente
Pöllmann, Lorenz
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2018
Der Kulturbetrieb -- Marketinganalyse -- Strategien des Kulturmarketings -- Marketing-Mix -- Controlling und Evaluation -- Praktische Implementierung des Marketingkonzeptes - Die Kulturmarketing-Canvas.
Persistent link: https://www.econbiz.de/10014021181
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