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type:"book"
~subject:"Marketing theory"
~subject:"Strategisches Management"
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Marketing theory
Strategisches Management
International marketing
15
Internationales Marketing
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3
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1962-1979
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Collection of articles of several authors
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Plath, Allan R.
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Pugh, Derek Salman
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Scholz, Christian
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Zentes, Joachim
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Proceedings series / American Marketing Association
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The international library of critical writings on business and management
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ECONIS (ZBW)
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International marketing : modern and classic papers
Paliwoda, Stanley J.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003460764
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2
International business and management
Pugh, Derek Salman
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001704634
Saved in:
3
Strategisches Euro-Management
Scholz, Christian
(
contributor
);
Zentes, Joachim
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000973587
Saved in:
4
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
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