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type_genre:"Übersichtsarbeit"
~isPartOf:"Public relations and advertising theories : concepts and practices"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz im Buch"
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Public relations and advertising theories : concepts and practices
Handbook of consumer psychology
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Cracking the code : leveraging consumer psychology to drive profitability
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Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
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Befähigung zur Partizipation : gesellschaftliche Teilhabe durch ökonomische Bildung
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Co-creation and well-being in tourism
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Contemporary trends in innovative marketing strategies
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Continuing to broaden the marketing concept : making the world a better place
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Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
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Digitalisierung in Wirtschaft und Wissenschaft
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E-collaboration ; Vol. 3
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Economic organization and economic knowledge
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Exploring the grand challenges for next generation e-business : 8th Workshop on E-Business, WEB 2009, Phoenix, AZ, USA, December 15, 2009 ; revised selected papers
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From Little's law to marketing science : essays in honor of John D.C. Little
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Fundamentals of marketing research ; Vol. 6
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Handbook of brand relationships
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Handbook of pricing research in marketing
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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International advertising and communication : current insights and empirical findings
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International marketing review
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Kybernetik und Wissensgesellschaft : Wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 26. und 27. September 2002 in Stuttgart
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Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Measuring and managing brands
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Media Economics revisited : (wie) verändert das Internet die Ökonomie der Medien?
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Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
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Research handbook on services management
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System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
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The SAGE handbook of international marketing
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The Sage handbook of advertising
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The aging consumer : perspectives from psychology and marketing
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The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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The role of ad cognitive load on advertising effectiveness : a research based on low involvement learning theory
C̦akir, Vesile
- In:
Public relations and advertising theories : concepts …
,
(pp. 289-311)
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2018
Persistent link: https://www.econbiz.de/10011977788
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