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type_genre:"Accompanied by computer file"
~subject:"Aufsatzsammlung"
~type_genre:"Article"
~type_genre:"Collection of articles of several authors"
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Aufsatzsammlung
Brand image
69
Markenimage
69
Brand management
35
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Consumer behaviour
18
Deutschland
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Marke
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Product management
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brand personality
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Tomczak, Torsten
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Kall, Jacek
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Sojkin, Bogdan
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
contributor
)
-
2011
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10009385144
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2
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
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3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
Tomczak, Torsten
(
ed.
)
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2009
-
2., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003823373
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