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type_genre:"Amtsdruckschrift"
type_genre:"Bibliography included"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~subject:"Dairy industry"
~type_genre:"Article"
~type_genre:"Fallstudie"
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Cases on branding strategies and product development : successes and pitfalls
International journal of decision sciences, risk and management
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Branding and brand management : case of Amul
Sharma, Anupam
- In:
Cases on branding strategies and product development : …
,
(pp. 47-78)
.
2015
Persistent link: https://www.econbiz.de/10010504695
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