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type_genre:"Amtsdruckschrift"
~person:"Balmer, John M. T."
~person:"Ferner, Anthony"
~type_genre:"Festschrift"
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Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Saved in:
2
Corporate social responsibility in multinational companies : management initiatives or negotiated agreements?
Edwards, Tony
;
Marginson, Paul
;
Edwards, Paul
;
Ferner, …
-
2007
Persistent link: https://www.econbiz.de/10003864558
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