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type_genre:"Amtsdruckschrift"
~person:"Holzmüller, Hartmut H."
~type_genre:"Bibliografie enthalten"
~type_genre:"Book section"
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Internationales Management : Forschung, Lehre, Praxis
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New developments and approaches in consumer behavior research
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Prozedurale Herausforderungen in der Forschung zum Interkulturellen Management und Ansätze zu deren Handhabung
Holzmüller, Hartmut H.
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 251-282)
.
2009
Persistent link: https://www.econbiz.de/10003799919
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Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
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1995
Persistent link: https://www.econbiz.de/10000543182
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