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type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Green consumerism : perspectives, sustainability, and behavior
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Green marketing and environmental responsibility in modern corporations
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Green advertising and the reluctant consumer
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Driving green consumerism through strategic sustainability marketing
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Handbook of research on consumerism in business and marketing : concepts and practices
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
Continuing to broaden the marketing concept : making the world a better place
2
Corporate social responsibility and sustainability : from values to impact
2
Emerging technologies and marketing strategies for sustainable agriculture
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Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Web-based green products life cycle management systems : reverse supply chain utilization
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Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Always learning
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Business management and environmental stewardship : environmental thinking as a prelude to management action
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China's new deal : economic development under international financial crisis
1
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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1
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Cut carbon, grow profits : business strategies for managing climate change and sustainability
1
Designing and communicating experience
1
Die künftige Rolle des Lebensmitteleinzelhandels in der Wertschöpfungskette : Chancen, Perspektiven, Risiken
1
Enhancing knowledge development in marketing ; Vol. 21
1
Enterprise development in SMEs and entrepreneurial firms : dynamic processes
1
Ethics, social responsibility and sustainability in marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Fostering global entrepreneurship through business model innovation
1
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ECONIS (ZBW)
104
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1
Exploring the impact of green marketing on consumer behaviour in the FMCG industry : a sustainable path to consumer engagement
Kalra, Dixit
;
Singh, Harpreet
;
Gupta, Medha
;
Gupta, Swati
- In:
Green management : a new paradigm in the world of business
,
(pp. 81-93)
.
2024
Persistent link: https://www.econbiz.de/10015057588
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2
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
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3
Green marketing as a business model innovation for Mexican cosmetics startups
Thiebaut, Renata
;
Miranda, Alexa Frias
- In:
Fostering global entrepreneurship through business …
,
(pp. 134-183)
.
2024
Persistent link: https://www.econbiz.de/10014470473
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4
Harnessing data analytics and marketing intelligence for sustainable marketing innovation
Tchanturia, Nino
;
Dalakishvili, Rusudan
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 71-90)
.
2024
Persistent link: https://www.econbiz.de/10014519830
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5
Green marketing drivers and their role in green purchase behaviour : a meta-analysis
Samad, Ataus
;
Chattaraj, Dibyendu
;
Das, Soumik
- In:
Perspectives in marketing, innovation and strategy
,
(pp. 126-134)
.
2023
Persistent link: https://www.econbiz.de/10014520742
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6
The future of sustainable marketing : stakeholder perspectives on sustainable agricultural marketing
Tshuma, Sinothando
;
Dube, Mercy
;
Hungwe, Delight Rufaro
; …
- In:
Emerging technologies and marketing strategies for …
,
(pp. 88-100)
.
2024
Persistent link: https://www.econbiz.de/10014635506
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7
A policy framework for sustainable marketing practices and brand evaluation through Instagram marketing
Jalal, Syed Muhammad
;
Arshad, Iqra
;
Khalil, Shahid
; …
- In:
Emerging technologies and marketing strategies for …
,
(pp. 70-87)
.
2024
Persistent link: https://www.econbiz.de/10014635500
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8
Energy efficiency in web development : investigation of the power consumption of a web application with different load distribution
Kleinert, Florian
;
Arndt, Hans-Knud
- In:
Advances and New Trends in Environmental Informatics : …
,
(pp. 201-216)
.
2023
Persistent link: https://www.econbiz.de/10014022701
Saved in:
9
Sustainability and the supply chain
Mackie, Linda
;
Campbell, Deborah
- In:
Fashion Marketing in Emerging Economies Volume I : …
,
(pp. 163-220)
.
2023
Persistent link: https://www.econbiz.de/10013543227
Saved in:
10
Green marketing mix strategy and fast-moving consumer goods purchase behaviour during COVID-19 pandemic : experiences from Malaysia
Ling, Khoo Shen
;
Siti Haslina Md Harizan
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 15-33)
.
2023
Persistent link: https://www.econbiz.de/10013540553
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