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Green marketing
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Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
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Green advertising and the reluctant consumer
5
Driving green consumerism through strategic sustainability marketing
4
Handbook of research on consumerism in business and marketing : concepts and practices
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
2
Continuing to broaden the marketing concept : making the world a better place
2
Corporate social responsibility and sustainability : from values to impact
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Responsible management in emerging markets : a multisectoral focus
2
The Oxford handbook of business and the natural environment
2
The Routledge companion to advertising and promotional culture
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Web-based green products life cycle management systems : reverse supply chain utilization
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
1
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China's new deal : economic development under international financial crisis
1
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Cut carbon, grow profits : business strategies for managing climate change and sustainability
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1
Die künftige Rolle des Lebensmitteleinzelhandels in der Wertschöpfungskette : Chancen, Perspektiven, Risiken
1
Enhancing knowledge development in marketing ; Vol. 21
1
Enterprise development in SMEs and entrepreneurial firms : dynamic processes
1
Ethics, social responsibility and sustainability in marketing
1
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Fostering global entrepreneurship through business model innovation
1
Global perspectives on contemporary marketing education
1
Handbook of research on green economic development initiatives and strategies
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Information technology in environmental engineering : selected contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013) ; [held in July 2013, in Lüneburg, Germany]
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ECONIS (ZBW)
96
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71
Entrepreneurial values, environmental marketing and customer satisfaction : conceptualization and propositions
Nair, Sumesh R.
;
Ndubisi, Nelson Oly
- In:
Enterprise development in SMEs and entrepreneurial …
,
(pp. 257-269)
.
2013
Persistent link: https://www.econbiz.de/10009721877
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72
Climate change meets trade in promoting green growth : potential conflicts and synergies
Zhang, ZhongXiang
- In:
Responding to climate change : global experiences and …
,
(pp. 127-147)
.
2012
Persistent link: https://www.econbiz.de/10009540943
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73
From green marketing to marketing for environmental sustainability
Scammon, Debra L.
;
Mish, Jenny
- In:
The Oxford handbook of business and the natural environment
,
(pp. 347-365)
.
2012
Persistent link: https://www.econbiz.de/10009387476
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74
From Green Marketing to Marketing for Environmental Sustainability
Scammon, Debra L.
;
Mish, Jenny
- In:
The Oxford handbook of business and the natural environment
.
2012
Persistent link: https://www.econbiz.de/10012885283
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75
Social and environmental responsibility of food industry companies with special regard to online marketing
Odor, Kinga
;
Popovics, Péter
;
Nábrádi, András
; …
- In:
Umweltgerechte Nutzung und nachhaltige Entwicklung des …
,
(pp. 36-55)
.
2011
Persistent link: https://www.econbiz.de/10009579687
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76
Green market and green economy
Pu, Mou
- In:
China's new deal : economic development under …
,
(pp. 237-241)
.
2011
Persistent link: https://www.econbiz.de/10009267644
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77
Online environmental citizenship : a leximancer analysis of green blogs
Ginanti, Ayu
;
Luck, Edwina
-
2011
Persistent link: https://www.econbiz.de/10010191048
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78
Green marketing : a future revolution
Balasubramanian, Siva Kumar
;
Jain, Gaurav
- In:
Practical sustainability : from grounded theory to …
,
(pp. 121-132)
.
2011
Persistent link: https://www.econbiz.de/10008938130
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79
Creating your green marketing and communications plan
Roth, Gabe
;
Slater, Alex
- In:
Nonprofit guide to going green
,
(pp. 59-75)
.
2010
Persistent link: https://www.econbiz.de/10003942176
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80
A research on green marketing from the perspective of corporate sustainable development in China
Sun, Jian
-
2010
Persistent link: https://www.econbiz.de/10003983530
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