//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Arbeitspapier"
~institution:"Econometrisch Instituut <Rotterdam>"
~subject:"Relationship marketing"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Theorie
Marketing management
2
Marketingmanagement
2
Beziehungsmarketing
1
Direct marketing
1
Direktmarketing
1
Market segmentation
1
Marktsegmentierung
1
Target group
1
Theory
1
USA
1
United States
1
Zielgruppe
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
Working Paper
1
Language
All
English
1
Author
All
Jonker, Jedid-Jah
1
Piersma, Nanda
1
VanDenPoel, Dirk
1
Institution
All
Econometrisch Instituut <Rotterdam>
Erasmus Research Institute of Management
3
INSEAD
3
Center for Economic Research <Tilburg>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Freie Universität Berlin / Institut für Marketing
1
Freie Universität Berlin / Marketing-Department
1
INSEAD-Wharton Alliance Center for Global Research & Development
1
Institut für Volkswirtschaftslehre und Statistik der Universität Mannheim
1
International Conference on Relationship Marketing <1996, Berlin>
1
Macquarie University / Department of Economics
1
Melbourne Business School
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
Universität Trier / Lehrstuhl für Marketing und Innovation
1
more ...
less ...
Published in...
All
Econometric Institute research papers
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah
(
contributor
);
Piersma, Nanda
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001692886
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->