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type_genre:"Arbeitspapier"
~isPartOf:"CORE discussion papers : DP"
~isPartOf:"LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft"
~subject:"Brand"
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CORE discussion papers : DP
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
Working paper series / Department of Economics, University of Missouri-Columbia
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Virtuelle Brand Communities zur Markenprofilierung : der Einsatz virtueller Brand Communities zur Stärkung der Marke-Kunden-Beziehung
Stichnoth, Fabian
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2008
Persistent link: https://www.econbiz.de/10009665209
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