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type_genre:"Arbeitspapier"
~isPartOf:"Cowles Foundation discussion paper"
~isPartOf:"Working paper in economics"
~subject:"Advertising effects"
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Influence or advertise: the role of social learning in influencer marketing
Berman, Ron
;
Ory, Aniko
;
Zheng, Xudong
-
2023
Persistent link: https://www.econbiz.de/10014317632
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