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type_genre:"Arbeitspapier"
~isPartOf:"Discussion papers / CEPR"
~subject:"Werbewirkung"
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Werbewirkung
Auction theory
4
Auktionstheorie
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Internet marketing
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Internet-Auktion
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Online auction
4
Online-Marketing
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Auction
3
Auktion
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Auctions
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AutomatedBidding
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Competition
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Digitale Plattform
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Digitalisierung
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Digitization
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Managed Advertising Campaigns
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Matching
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Preisdifferenzierung
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Preismanagement
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Price Discrimination
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Price discrimination
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Pricing strategy
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Search engine
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Suchmaschine
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Werbung
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Agency theory
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Brand image
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Common Agency
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Delegation
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E-commerce
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Electronic Commerce
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Horizontal agreements
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Markenimage
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Oligopol
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Penta, Antonio
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Decarolis, Francesco
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Goldmanis, Maris
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Motta, Massimo
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Shakhgildyan, Ksenia
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ECONIS (ZBW)
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Bid coordination in sponsored search auctions : detection methodology and empirical analysis
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
; …
-
2023
Persistent link: https://www.econbiz.de/10013557377
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Market effects of sponsored search auctions
Motta, Massimo
;
Penta, Antonio
-
2022
Persistent link: https://www.econbiz.de/10013263474
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