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type_genre:"Arbeitspapier"
~isPartOf:"ERIM report series research in management"
~isPartOf:"Meddelanden från Svenska Handelshögskolan"
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Search: subject_exact:"Marketingpolitik"
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Marketing management
18
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3
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29
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Franses, Philip Hans
6
Fok, Dennis
4
Grönroos, Christian
3
Stremersch, Stefan
3
Wierenga, Berend
3
Björk, Peter
2
Bruggen, Gerrit H. van
2
Dekimpe, Marnik G.
2
Finne, Åke
2
Hanssens, Dominique M.
2
Horváth, Csilla
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1
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1
De Bruyn, Arnaud
1
Dickson, Peter
1
Farris, Paul W.
1
Heinonen, Kristina
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1
Hultink, Erik Jan
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Kayande, Ujwal
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Kiygi Calli, Meltem
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Korkames, Joseph
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Nierop, Johannes Erjen Maurice van
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Prins, Remco
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Raaij, Willem Fred van
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Rangaswamy, Arvind
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Ravald, Annika
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Riel, Cees B. M. van
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Robben, Henry S. J.
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Erasmus Research Institute of Management
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ERIM report series research in management
Meddelanden från Svenska Handelshögskolan
Faculty & research / Insead : working paper series
34
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Working paper / National Bureau of Economic Research, Inc.
23
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper / Department of Commerce, College of Business, Massey University
17
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
13
Working paper series
13
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
12
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11
Discussion paper / Center for Economic Research, Tilburg University
10
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10
Rotterdam Institute for Business Economic Studies
10
Econometric Institute research papers
9
Macquarie economics research papers
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Working papers / Harvard Business School, Division of Research
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Report / Marketing Science Institute
7
Research paper series / Stanford Graduate School of Business
7
Research report / Graduate School Research Institute Systems, Organisations and Management
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Arbeitspapier / HHL, Leipzig Graduate School of Management
6
Freiburger betriebswirtschaftliche Diskussionsbeiträge
6
Policy research working paper : WPS
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
Simon Business School working paper
6
Working papers / Centre for Market driven Innovations : WP
6
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
5
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
5
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
5
Freiberger Arbeitspapiere
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Les cahiers de recherche / HEC Paris
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Memo-stencil / Företagsekonomiska Institutionen, Åbo Akademi
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ECONIS (ZBW)
29
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1
Reducing biases in advertising effectiveness research : new meta-analytic evidence
Korkames, Joseph
;
Stanley, Tom D.
;
Stremersch, Stefan
-
2022
Persistent link: https://www.econbiz.de/10013532297
Saved in:
2
Academic research in marketing and business school health : limiters and improvement opportunities
Stremersch, Stefan
;
Winer, Russell S.
-
2018
Persistent link: https://www.econbiz.de/10012126183
Saved in:
3
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
-
2014
Persistent link: https://www.econbiz.de/10010514774
Saved in:
4
To aggregate or not to aggregate : should decisions and models have the same frequency?/ Meltem Kiygi Calli, Marcel Weverbergh, and Philip Hans B. F. Franses
Kiygi Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
-
2010
Persistent link: https://www.econbiz.de/10009010293
Saved in:
5
Rethinking service companies' logic : do we need a customer-dominant logic as a guideline?
Heinonen, Kristina
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003921005
Saved in:
6
Silent communication : a challenge to established marketing communication practice
Strandvik, Tore
;
Finne, Åke
-
2010
Persistent link: https://www.econbiz.de/10003921036
Saved in:
7
The value of analogical reasoning for the design of creative sales promotion campaigns : a case-based reasoning approach
Althuizen, Niek A. P.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003652340
Saved in:
8
Why, how and when do prices land? : evidence from the videogame industry
Hernandez-Mireles, Carlos
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003791862
Saved in:
9
Path dependencies and the long-term effects of routinized marketing decisions
Farris, Paul W.
;
Verbeke, Willem J. M. I.
;
Dickson, Peter
; …
-
2008
Persistent link: https://www.econbiz.de/10003721552
Saved in:
10
Marketing communication drivers of adoption timing of a new e-service among existing customers
Prins, Remco
(
contributor
);
Verhoef, Peter C.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003484688
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