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type_genre:"Arbeitspapier"
~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~isPartOf:"Research report / Graduate School Research Institute Systems, Organisations and Management"
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Search: subject_exact:"Marketingpolitik"
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Marketing
11
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6
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6
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4
Beziehungsmarketing
4
Relationship marketing
4
Marketing management
3
Marketingmanagement
3
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3
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2
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1999
1
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Arbeitspapier
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Grönroos, Christian
3
Björk, Peter
2
Finne, Åke
2
Huizingh, Eelko
2
Leeflang, Peter
2
Haar, J. W. van der
1
Heerde, H. J. van
1
Heinonen, Kristina
1
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1
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1
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1
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1
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1
Otter, Pieter W.
1
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1
Strandvik, Tore
1
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1
Wittink, Dick R.
1
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Svenska Handelshögskolan <Helsinki>
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Meddelanden från Svenska Handelshögskolan
Research report / Graduate School Research Institute Systems, Organisations and Management
Faculty & research / Insead : working paper series
34
Arbeitspapier / Institut für Marketing, Universität Mannheim
28
Working paper / National Bureau of Economic Research, Inc.
23
ERIM report series research in management
22
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
17
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
17
Working paper / Department of Commerce, College of Business, Massey University
17
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
16
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
13
Working paper series
13
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
12
Working papers / W / Helsinki School of Economics and Business Administration
11
Discussion paper / Center for Economic Research, Tilburg University
10
Discussion paper / Centre for Economic Policy Research
10
Rotterdam Institute for Business Economic Studies
10
Econometric Institute research papers
9
Macquarie economics research papers
9
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Research and the development of pedagogical materials : working papers
8
Working paper / European Institute for Advanced Studies in Management
8
Working papers / Harvard Business School, Division of Research
8
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
7
Report / Marketing Science Institute
7
Research paper series / Stanford Graduate School of Business
7
Tuck School of Business working paper / Tuck School of Business at Dartmouth
7
Arbeitspapier / HHL, Leipzig Graduate School of Management
6
Freiburger betriebswirtschaftliche Diskussionsbeiträge
6
Policy research working paper : WPS
6
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
6
Simon Business School working paper
6
Working papers / Centre for Market driven Innovations : WP
6
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
5
Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève
5
Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
5
Freiberger Arbeitspapiere
5
Les cahiers de recherche / HEC Paris
5
Memo-stencil / Företagsekonomiska Institutionen, Åbo Akademi
5
Research memorandum / METEOR
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ECONIS (ZBW)
14
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1
Rethinking service companies' logic : do we need a customer-dominant logic as a guideline?
Heinonen, Kristina
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003921005
Saved in:
2
Silent communication : a challenge to established marketing communication practice
Strandvik, Tore
;
Finne, Åke
-
2010
Persistent link: https://www.econbiz.de/10003921036
Saved in:
3
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
4
Exploring marketing in micro firms
Wägar, Karolona
;
Björk, Peter
;
Ravald, Annika
;
West, …
-
2007
Persistent link: https://www.econbiz.de/10003554881
Saved in:
5
Modeling the marketing strategy-performance relationship : towards an hierarchical marketing performance framework
Huizingh, Eelko
;
Zengerink, Evelien
-
2001
Persistent link: https://www.econbiz.de/10001633556
Saved in:
6
Building models for marketing decisions : past, present and future
Leeflang, Peter
-
2000
Persistent link: https://www.econbiz.de/10001505384
Saved in:
7
The value of being on the net : the effects of web sites of companies on consumer decision making
Björk, Peter
(
contributor
)
-
2000
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001536561
Saved in:
8
On the detection of effective marketing instruments and causality in VAR models
Horváth, C.
;
Otter, Pieter W.
-
2000
Persistent link: https://www.econbiz.de/10001539548
Saved in:
9
The estimation of pre- and post-promotion dips with store-level scanner data
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432857
Saved in:
10
Towards successful electronic commerce strategies : a hierarchy of three management models
Huizingh, Eelko
-
1999
Persistent link: https://www.econbiz.de/10001432902
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