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type_genre:"Arbeitspapier"
~isPartOf:"Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim"
~subject:"Advertising effects"
~subject:"Magazine"
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Advertising effects
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Determinanten der Werbewirkung von Markenhomepages
Bauer, Hans H.
;
Mäder, Ralf
;
Fischer, Christian
-
2001
Persistent link: https://www.econbiz.de/10001762970
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