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type_genre:"Arbeitspapier"
~person:"Eagle, Lynne C."
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Eagle, Lynne C.
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Working paper / Department of Commerce, College of Business, Massey University
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Working papers / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
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2
Integrated marketing communication implementation in small New Zealand businesses
Davison, Antonia
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10002817540
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3
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
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