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type_genre:"Arbeitspapier"
~person:"Kitchen, Philip J."
~type_genre:"Fallstudiensammlung"
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Search: subject_exact:"Marketingpolitik"
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Arbeitspapier
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Kitchen, Philip J.
Fritz, Wolfgang
18
Franses, Philip Hans
15
Eagle, Lynne C.
11
Bauer, Hans H.
9
Wiedmann, Klaus-Peter
9
Paap, Richard
8
Fok, Dennis
7
Albers, Sönke
6
Chandon, Pierre
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Meffert, Heribert
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Peitz, Martin
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Smith, N. Craig
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Walters, David
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Hartley, Robert F.
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Helmig, Bernd
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Bulmer, Sandy
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Chung, Henry F. L.
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Fitzgerald, Doireann
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Working paper / Department of Commerce, College of Business, Massey University
3
Working papers / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
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2
Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
Saved in:
3
Advertising in mature markets : potentially persuasive or repurchase reminder
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Kitchen, Philip J.
-
2003
Persistent link: https://www.econbiz.de/10001853293
Saved in:
4
Globalization, integration and gray marketing : marketing communications in New Zealand
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001650592
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