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type_genre:"Arbeitspapier"
~person:"Viard, V. Brian"
~subject:"Switching behaviour"
~type_genre:"Aufsatz im Buch"
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Switching behaviour
Beziehungsmarketing
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Dynamic programming
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Dynamische Optimierung
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Viard, V. Brian
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Research paper series / Stanford Graduate School of Business
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Do frequency reward programs create switching costs? : A dynamic structural analysis of demand in a reward program
Hartmann, Wesley R.
(
contributor
); …
-
2007
-
[Rev.]
Persistent link: https://www.econbiz.de/10003529294
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Do frequency reward programs create switching costs
Hartmann, Wesley R.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003380258
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