Datta, Satyaki; Ghosh, Tathagata - In: Cogent Business & Management 9 (2022) 1, pp. 1-23
Video-on-demand (V-o-D) service is quickly establishing its presence in the online entertainment sector. Therefore, it becomes imperative to understand the parameters used by consumers to evaluate V-o-D service quality. Though the service literature has an ample of studies discussing the service...