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type_genre:"Article in journal"
type_genre:"Congress report"
~isPartOf:"The journal of services marketing"
~person:"O'Dwyer, Michele"
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The journal of services marketing
Journal of small business and enterprise development
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Journal of strategic marketing
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International journal of entrepreneurship and small business
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European journal of international management : EJIM
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European journal of marketing : EJM
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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Exploring management perspectives of branding in service SMEs
Horan, Gillian
;
O'Dwyer, Michele
;
Tiernan, Siobhan
- In:
The journal of services marketing
25
(
2011
)
2
,
pp. 114-121
Persistent link: https://www.econbiz.de/10009230980
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