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type_genre:"Article in journal"
~accessRights:"free"
~isPartOf:"Italian journal of marketing : ITJM"
~subject:"Automobile insurance"
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Automobile insurance
Channel choice
1
Consumer behaviour
1
Dienstleistungssektor
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Distribution channel
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Kfz-Versicherung
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Konsumentenverhalten
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Motor insurance
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Vertriebsweg
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Webrooming
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Hu, Tun-I
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Tracogna, Andrea
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Italian journal of marketing : ITJM
Risks : open access journal
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International Journal of Financial Studies : open access journal
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Multichannel search patterns and webrooming behaviours in the service industries : the case of motor insurance
Hu, Tun-I
;
Tracogna, Andrea
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012583871
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