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type_genre:"Article in journal"
~accessRights:"restricted"
~person:"Bathula, Hanoku"
~subject:"Internationales Marketing"
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Conceptualising the influence of the cultural orientation of Latin Americans on consumers' choice of US brands
Gaur, Sanjaya Singh
;
Bathula, Hanoku
;
Valcarcel Diaz, …
- In:
European business review : EBR ; the official journal …
27
(
2015
)
5
,
pp. 477-494
Persistent link: https://www.econbiz.de/10011443126
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