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type_genre:"Article in journal"
~accessRights:"restricted"
~person:"Chutima Ruanguttamanun"
~subject:"Internationales Marketing"
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How consumers in different cultural backgrounds prefer advertising in green ads through Hofstede's cultural lens? : a cross-cultural study
Chutima Ruanguttamanun
- In:
Global business and organizational excellence : GBOE
43
(
2023
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10014426627
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