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type_genre:"Article in journal"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Handelsforschung"
~subject:"Trade"
~type_genre:"Konferenzschrift"
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Die Verkaufsförderung als Kooperationsbereich zwischen Industrie und Handel
Möhlenbruch, Dirk
;
Kotschi, Bernd
- In:
Handelsforschung
14
(
2000
),
pp. 275-294
Persistent link: https://www.econbiz.de/10001473019
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