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type_genre:"Article in journal"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of consumer behaviour : an international research review"
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Fashion
22
Mode
22
Consumer behaviour
19
Konsumentenverhalten
19
Bekleidungsindustrie
8
Clothing industry
8
Brand management
7
Markenführung
7
Online retailing
4
Online-Handel
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Textile distribution
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Ko, Eunju
3
Kim, Sang Jin
2
Adisantoso, Julio
1
Alanadoly, Alshaimaa Bahgat
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Au, Raymond
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Bai, Yuli
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Basu, Rituparna
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Gupta, Shipra
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Hati, Sri Rahayu Hijrah
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Nadeem, Waqar
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Asia Pacific journal of marketing and logistics
Journal of consumer behaviour : an international research review
Journal of fashion marketing and management
216
Journal of retailing and consumer services
78
Journal of business research : JBR
67
Journal of global fashion marketing : JGfM
60
International journal of consumer studies
33
International journal of production economics
29
International journal of retail & distribution management
27
Cogent business & management
20
The international review of retail, distribution and consumer research
20
Business history
17
Young consumers : insight and ideas for responsible marketers
15
International journal of business and globalisation : IJBG
14
International journal of retail and distribution management
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
The journal of brand management : an international journal
13
Transportation research / E : an international journal
13
International journal of production research
12
Psychology & marketing
12
The journal of product & brand management
12
Journal of Islamic marketing
11
Qualitative market research : an international journal
11
Technological forecasting & social change : an international journal
11
History of retailing and consumption
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of advertising : the review of marketing communications
8
Journal of economic geography
8
Journal of international consumer marketing
8
Journal of promotion management : innovations in planning and applied research
8
Business history review
7
Cleaner and responsible consumption
7
European management journal
7
Journal of consumer behaviour
7
Journal of marketing management : MM
7
Manufacturing & service operations management : M & SOM
7
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
7
Journal of business anthropology
6
Journal of consumer marketing
6
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ECONIS (ZBW)
22
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22
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1
Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry
Maulana, Amalia E.
;
Adisantoso, Julio
;
Hartanto, Bobie
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 874-889
Persistent link: https://www.econbiz.de/10014285906
Saved in:
2
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
3
Mobile shopping decision comfort using augmented reality : the effects of perceived augmentation and haptic imagery
Ivanov, Alex
;
Head, Milena
;
Biela, Cosima
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1917-1934
Persistent link: https://www.econbiz.de/10014430188
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
6
Profiling the online premium brand consumers based on their fashion orientation
Sondhi, Neena
;
Basu, Rituparna
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 380-397
Persistent link: https://www.econbiz.de/10013553060
Saved in:
7
Change in brand attitude depending on fashion film type : the psychological mechanisms by engagement and consumer fantasy proneness
Park, Hyun Hee
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
6
,
pp. 1101-1122
Persistent link: https://www.econbiz.de/10013390988
Saved in:
8
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
9
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
10
Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Alanadoly, Alshaimaa Bahgat
;
Suha Fouad Salem
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2410-2434
Persistent link: https://www.econbiz.de/10013553013
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