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type_genre:"Article in journal"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Online-Marketing"
~type_genre:"Working Paper"
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Online-Marketing
Marketing management
46
Marketingmanagement
46
Consumer behaviour
21
Konsumentenverhalten
21
China
8
Beziehungsmarketing
7
Brand management
7
Markenführung
7
Relationship marketing
7
Advertising
5
Customer satisfaction
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Kundenzufriedenheit
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Werbung
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Firm performance
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India
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Indien
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Industrie
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Manufacturing industries
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Unternehmenserfolg
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Advertising effects
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Corporate Social Responsibility
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Corporate social responsibility
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Einzelhandel
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Internet marketing
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Market orientation
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Market segmentation
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Marketing
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Marktsegmentierung
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Retail trade
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Social Web
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Social web
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Werbewirkung
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Competitive advantage
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Confucianism
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Article in journal
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Aljuhmani, Hasan Yousef
1
Bayram, Pelin
1
Chan-Olmsted, Sylvia M.
1
Elrehail, Hamzah
1
Mai Ngoc Khuong
1
Samarah, Tariq
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Tam Duc Dinh
1
Wang, Rang
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Asia Pacific journal of marketing and logistics
Journal of business research : JBR
24
International journal of internet marketing and advertising : IJIMA
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
Journal of strategic marketing
11
The journal of business & industrial marketing
11
Journal of marketing communications
10
Journal of the Academy of Marketing Science
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of internet commerce
8
Journal of marketing management : MM
8
European research studies
7
International journal of advertising : the review of marketing communications
7
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of advertising research
6
Journal of retailing and consumer services
6
Business horizons
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
Marketing i menedžment innovacij : m&mi
5
European journal of marketing : EJM
4
International journal of business information systems : IJBIS
4
International journal of economic research
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of marketing analytics : JMA
4
The marketing review
4
Young consumers : insight and ideas for responsible marketers
4
Central European business review : CEBR
3
Cogent business & management
3
Expert journal of marketing
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of electronic customer relationship management : IJECRM
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
3
Guerrilla marketing's effects on Gen Y's word-of-mouth intention : a mediation of credibility
Tam Duc Dinh
;
Mai Ngoc Khuong
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011529157
Saved in:
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